Company News, Marketing News

Pantene Goes for Gisele in 2014

Supermodel takes center stage in TV, print, in-store campaigns for P&G super brand.

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By: Christine Esposito

Editor-in-Chief

Starting this month, Gisele Bündchen will appear in all elements of Pantene’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. The international supermodel has been representing Pantene in Brazil since 2007. “Gisele is truly a woman who has it all – not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” says Kevin Crociata, marketing director o...

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